Product Review: Shea Moisture Purification Masque

Price & Rating:4 out of 5 Stars
I paid $9.99 for 12oz. at Target
Would I repurchase? Most Likely
Deionized Water , Cocos Nucifera Oil (Coconut) , Butyrospermum Parkii (Shea Butter) , Mangfera Indica Seed Butter (Mango) , Persea Gratissima Oil (Avocado) , African Black Soap Extract , Sea Salt , Cetyl Esters , Kaolin Clay , Grapeseed Oil , Simmondsia Chinensis Seed Oil (Jojoba) , Behentrimonium Chloride (Conditioner) , Salicylic Acid , Salix Alba Bark Extract (Willow) , Melia Azadirachta Seed Oil (Neem) , Melaleuca Alternifolia Leaf Oil (Tea Tree) , Sorbitol Esters , Aloe Vera Leaf Juice , Tocopherol (Vitamin E) , Rosemary Extract , Salvia Officinalis Extract (Sage) , Plantain Extract , Lonicera Caprifolium Flower and Lonicera Japonica Flower Extract (Honeysuckle and Japanese Honeysuckle)
This products does not contain: sulfates, parabens, phthalates, paraffin, gluten, propylene glycol, mineral oil,
synthetic fragrance, PABA, synthetic color, DEA, animal ingredients or sulfates
Cruelty free, no animal testing
Product Description:Detoxify, condition and soothe hair and scalp with gentle Kaolin clay, herbal extracts, botanical enzymes and essential vitamins. Our intense treatment relieves dry, itchy scalp, removes product buildup and preserves hair by sealing in natural moisture. Treats dandruff, eczema & psoriasis.
  • Plantain Enzyme:  Helps to alleviate itchiness and irritation
  • Tea Tree:  Removes buildup for enhanced shine and volume
  • Willow Bark Extract:  Exfoliates and detoxifies hair and scalp.
My Experience:
 The Shea Moisture Organic African Black Soap (AFBS) Purification Masque (geesh, what a mouthful!)has been all the rage with many natural hair ladies and after months of continually overlooking the masque, I decided to go ahead and try it.

I dove in with no expectations and I have to say that I came out on the other end very pleased.  The texture and consistency of the masque was that of super fine sand and yogurt.  It smelled exactly like their AFBS shampoo.  It’s rather difficult to describe this particular scent but it reminded me a little of bananas and vanilla pudding–very pleasant and not hardly overbearing.

I was also pleasantly surprised that the masque had great slip and as result, I was able to finger detangle my hair with ease.  I didn’t even need to section ym hair off to apply it as my hair was very moveable during and after application.  After applying, I put on my plastic cap and after about 45 minutes, the masque rinsed away with little effort.  My hair was left feeling uber soft and my coily curls were clumped and slightly enlongated.

I don’t really have anything bad to say about this masque and I will be purchasing again though I don’t think it’s made it on to my holy grail list yet.  This isn’t a product you want to use as a leave-in as it contains Kaolin Clay which is a clarifier and will make your hair feel dry.

About Jenell B Stewart

Jenell Stewart MS, the founder and editor in chief of the award winning website KinkyCurlyCoilyMe.com dedicates most of her free time educating and uplifting women with natural hair by way of her extremely popular website and YouTube channel. Jenell has been featured in Essence Magazine, Black Enterprise.com, and starred on the Dr.Oz television show as a Beauty Expert. In 2012 she was named one of Essences top Instagramers and that same year KinkyCurlyCoilyMe won an award for “Favorite Website” of the Natural Hair Community.
  • Stephanie

    Great review Jennell, as always. Now, I LOVE me some SM Purification Masque but realized it's not strong enough to rid the build up. I like to apply Softee hair grease and I used SMPM but it left my hair feel really weird, can't describe it. So every time after using SMPM (depending on the product I used to style) I'd use Dr. Bronner's Hemp Tea Tree Castile soap. :D

  • Jenell : BlakIzBeautyful

    Hey Sis!
    Most products will have a hard time removing hair grease BC of how heavy the petroleum in hair grease is. So when you're using hair grease it's best to use a good shampoo (ones with sulfates work best), to really get the petroleum off.
    How does the masque work when you don't use hair grease?

  • Stephanie

    The masque works great! If I dont use hair grease, I'd use Oyin Handmade Sugar Berry pomade. It takes a couple of minutes to break it down but it rinses out perfectly! I cannot wait for their BOGO sale so I can stack up! :]

    Are you planning on using it everyday?

  • mangomadness

    I love SM Purification Masque! It has awesome ingredients, great moisture and sooo much slip. I use it as a overnight pre-shampoo DC. It leaves my hair so soft and smooth.

    • http://kinkycurlycoilyme.com/ Jenell : BlakIzBeautyful

      I never thought to use it as a prepoo, great idea!
      Do you Detangle with it? Does it have good slip?

      • mangomadness

        Yes, it has GREAT slip for detangling. That’s why is so awesome–it’s super moisturizing, has awesome slip and all natural ingredients.

  • http://www.facebook.com/profile.php?id=1351011017 Natasha Jones

    How do you determine whether to use the SM Purification Masque or the Deep treatment Masque?

    • http://kinkycurlycoilyme.com/ Jenell : BlakIzBeautyful

      Purification masque and deep treatment masque are both great.

      You can choose which one to use based on your hair needs.

      Itchy scalp? Use p-masque
      Got dry hair? Use dt-masque.

      • Kbsimms1

        What if you have itchy scalp and dry hair though? Then how would you determine?  Use both?  Or is that a little too overwhelming?

        • http://kinkycurlycoilyme.com/ Jenell : BlakIzBeautyful

          If your hair is both itchy and dry, use the purification masque.

  • Leslie

    So do you “oil your scalp” with this, leave in, then rinse out? I have it and tried it on my scalp but it did nothing for my itchiness. Trying to find another way to use it for scalp-I love it for my hair though. Makes my coils/curls pop like nothing else! Almost don’t need a leave in.

    • Tinaya Holland

      I love this but I still found that I had very itch dry scaple so I would use the masque because it made my hair really soft then I would spray it with eden bodyworks peppermint tea tree oil then I’d use a little of eden coconut and Shea hair balm….the combo was amazing