The No Heat Solution to Straighten Hair

One of my loves shared a video with me of a woman by the name of Kelechi Anderson Bradley from Humble, TX who has created a product called The CWK Straightening Plates. This product promises to straighten even the kinkiest of natural hair textures with absolutely no heat (even though she uses heat in the video, we’ll get to that in a second).

The CWK Plates are designed to be used on curly, wavy and/or kinky hair, and from these 3 textures derives the name Curly Wavy Kinky plates. To use the tool you need to section your hair and pull your hair tightly so that it can lay flat hair and compressed between the two plates.  The designer, Kelechi explains that because the plates are only one layer and are ventilated the drying time isn’t very long. An added bonus to this no heat product is that it is in fact safe to use with heat and this will cut your drying time down even more.

The plates will be sold in various sizes allowing you to use different combinations of plates to accommodate the length of your hair. In order to receive the best results from the CWK plates, you should avoid putting too much hair in each plate. Additionally, I noticed from the video that she used some form of setting lotion on the hair, I know personally that this does support in giving smooth results on natural hair.

In the video above Ms Anderson demonstrates how to use her CWK Plates to straighten natural hair and the results were impressive. My main issue is with the presentation of this video and not even the product itself.  Why did she feel he need to use heat?  I know the’s using a hooded dryer, so technically its indirect heat, but if this is a  HEATLESS tool, using HEAT in the demonstration video really affects the credibility of the product that she claims to be heatless.  As someone who has created hundreds of videos on YT I totally understand the need for a time-lapse in videos in order to move the video along, so believe me, I understand her motive, but the great thing about film is that you can take the time you need an then come back and turn your camera back on and then come back and turn your camera back on. Kelechi should have done this so that we can see what the heatless results in fact look like.

I hate to be so critical because I really believe in what she is doing and I think that it is fantastic that she is making a real effort to fill a void in our natural hair community.  Natural hair is versatile and wearing our hair straight is a styling option that women want you try out.  Every other product and tool that promises silky straight hair requires some addition of heat What I do love about this product is that if used properly this could be the answer to all the hair damage that we women with natural hair suffer from when using heat tools which often fry and break off our hair.  In order for me to be completely sold, I would need to see the heatless trail of this product.

Kelechi Anderson Bradley is asking for support in funding her project, donate here.

About Jenell B Stewart

Jenell Stewart MS, the founder and editor in chief of the award winning website KinkyCurlyCoilyMe.com dedicates most of her free time educating and uplifting women with natural hair by way of her extremely popular website and YouTube channel. Jenell has been featured in Essence Magazine, Black Enterprise.com, and starred on the Dr.Oz television show as a Beauty Expert. In 2012 she was named one of Essences top Instagramers and that same year KinkyCurlyCoilyMe won an award for “Favorite Website” of the Natural Hair Community.
  • Sam

    Initially, I was intrigued by the product but it seems quite pointless to me. For people like me who have a lot of hair, I would need like 50+ of them. Even then, there would be not enough space to have all of them in my hair at once. Plus, it looks uncomfortable and seems like it would take FOREVER. I rather just put some rollers in my hair and let it air dry all day. What’s the difference?

    • Shayla

      The difference is with rollers you’ll have a curl. With these straight plates, you won’t. Duh!

  • myerswoman

    You say this is a no-heat process to straighten out hair, then you put the person under the dryer…???

  • naturallady

    Great idea. But as far as convenience, it doesn’t look like something someone can do on their own. It appears time consuming that will always require two people at least. For someone with long hair that will need 2 plates per section, my concern would be the bottom piece getting enough heat to dry as the top piece. Or the young lady In the video, for someone with a little hair hanging out of the plate will have a little curl at the end. It’s a great idea but for the efforts it’ll take, I’d rather get a quick flat iron. Also, a good idea as the headline could be “straighten hair with minimal heat” since it does require a hairdryer.

  • Reine Bron

    I’m always up for new non-heat ways to straighten my hair but this doesn’t seem very practical.

  • CaliGal

    Just watched this on You Tube to hear the audio. Using a hooded dryer does not automatically mean heat. She said used a hooded dryer on the low setting and also said she didn’t use heat. I’m taking her at her word, as my last hooded dryer had a low(cool setting), medium (warm setting) and a high (hot setting). As far as the product, the bigger ventilation area with the plates seems like it could speed up my drying time alot. My hair is shoulder length, thick and takes waaay too long to fully dry with flexi rods and curlformers on a cool, heatless setting. Wishing her luck with her product

  • Jamie Evans

    Holy crap! I like what she’s doing here. Though I don’t really have a desire to straighten my hair at the moment, I know I will, but I’d refer not to use heat. I get why she used heat in the video, but I really wish she hadn’t. Looks fairly easy to use. I’d love to try it