SheaMoisture Hair Care Color System: “The Art of Color”

At the beginning of this year, SheaMoisture announced the release of their NEW Hair Color System and the girls went crazy!!!

SheaMoisture is never short of perfection and I am so excited that they have created a healthier option for color care.  Their color system is an amonia-free hair color with natural ingredients such as Flax Seed Oil and Certified Organic Shea Butter, to nourish and moisturize hair. The omission of amonia helps to promote the hair of both you and your hair and scalp.

For those transitioning and/or dealing with thin hair, the hair color thickens strands, aids shine and aids in manageability.

While visiting the SheaMoisture factory last month, I was introduced to the boxes of each color and I was in awe of how beautiful the images were! I knew these boxes would stand out amongst all other box colors because they were actual hand paintings of ethnic women.  The box art was created by artist Michael Jamal, who SheaMoisture commissioned to do a water color for each hair color shade. Each box is an actual original water color painting done by Michael.

SheaMoisture’s Creative Director Jullanar Barron set out to make the hair color artful and a way to express yourself through hair color. Jullanar said,

“I want women to see themselves in the hair color box art, not a heavily Photoshopped and made-up model, who doesn’t speak to our individuality, beauty and personality.”

SheaMoisture’s Hair Color System creatively connects personal style with contemporary art. Just as art speaks to us in different ways, through different medium and technique, so can you. Your hair color and style is personal…as naturally as possible

I know everyone has a lot of questions. Let’s get down to the nitty gritty.

Is it Natural?

While there is NO such thing as a “natural” permanent” hair dye, this is definitely a healthy and safe option for coloring your hair because it is a moisture-rich, permanent HAIR COLOR SYSTEM with natural and certified organic ingredients for any hair type. There is NO AMMONIA and NO SULFATES.

Will it Dry my Hair Out?

SheaMoisture fused their knowledge of natural and certified organic healing ingredients with safe science, insights from top salon professionals and years of listening to real women. This color delivers healthy nutrients that minimize damage while delivering superior hydration, exceptional manageability and brilliant sheen.

This system is enriched with the following natural ingredients:
Organic Shea Butter Provides moisture to damaged hair from roots to tip. Promotes healthy, shiny hair.
Soy Protein Helps strengthen hair by replenishing lost protein.
Flaxseed Oil Enhances shine and dimension.
Organic Glycerin Aids in moisture retention.

How Well Does it Work?

I am asked all the time about what can be used to cover gray and this system is it! It covers gray and lifts color two shades, however will not lighten hair many shades such as dark brown to light blonde.

Now we all know that results will vary right, so keep that in mind when using any color.  Below you can see before and after pics from one of our CurlFriends. She used the SheaMoisture Light Auburn system and transformed her hair from a dark brown/black to a rich warm shiny red!

                      BEFORE COLOR                                                           AFTER COLOR

Check out her video below to see how our CurlFriend applied the color and more details of what is in the box!

What Colors are Available?

Light Blonde
Medium Golden Blonde
Dark Golden Blonde
Light Brown
Medium Brown
Dark Brown
Medium Chestnut Brown
Light Auburn
Bright Auburn
Dark Auburn
Jet Black
Soft Black

Price? What’s in it?

Each Hair Color System kits costs $14.99 and  includes:

Radiant Color Crème
Radiant Color Developer
Professional Latex-Gloves
Salon Application Brush
Raw Shea Moisture Retention Shampoo
Raw Shea Restorative Conditioner
Raw Shea Reconstructive Finishing Elixir

Where can I get it?

Now available at 400 select Target stores throughout the U.S. Click here to view the list of locations near you!

About Jenell B Stewart

Jenell Stewart MS, the founder and editor in chief of the award winning website KinkyCurlyCoilyMe.com dedicates most of her free time educating and uplifting women with natural hair by way of her extremely popular website and YouTube channel. Jenell has been featured in Essence Magazine, Black Enterprise.com, and starred on the Dr.Oz television show as a Beauty Expert. In 2012 she was named one of Essences top Instagramers and that same year KinkyCurlyCoilyMe won an award for “Favorite Website” of the Natural Hair Community.
  • Danie B

    Jenell, are you planning on or have you thought about coloring your hair? I was always afraid to use color on my relaxed hair and now that I am natural, I want to color my TWA, however, I still have not managed to get my hairs moisture under control and I know that many dyes are drying. Whats your thought?

    • http://kinkycurlycoilyme.com/ Jenell : BlakIzBeautyful

      Hey love!
      I dont plan on coloring my hair because I love my natural rich dark color. Most stylists will advise that if you color your hair you should increase your moisturizing and conditioning. So if you decided to use this SheaMoisture color be sure to deep condition weekly.

      • http://www.facebook.com/breonna.moore Breonna Moore

        where can i find the hair color at

        • Danie B


      • Danie B


  • allimarie

    I’m sorry but I have to disagree. Those are not all paintings of ethnic women, I think you used the word a little too loosely. Let’s just recognize it for what it is. Thank you.

    • cb

      @allimarie, the majority of the pictures are women of COLOR…if you want to look hard into the pics, the top row 2ndbox…ok she’s blonde. Please read the quote from SheaMoisture creative director; it explains it all. I’m excited about the hair colors…Sheamoisture is expanding fast

    • Rhonda McKnight

      They look ethnic to me.

    • Daisha

      Ethnic doesn’t mean black. We all use the term too loosely because we change the meaning of it to only refer to black people.

  • Nikole

    I would love to know what they have replaced the ammonia with. Ammonia is used to lift the hair cuticle which is the only way permanent colour can be deposited.
    I colour my hair a lot and the more research I do the more I find that this ammonia free thing makes no sense to me, especially when you realise that they still need to add something to lift the cuticle and Ammonia is also produced naturally by our bodies in our waste-sure it doesn’t smell great it does the job.

    Coloured hair is high maintenance hair, I’m talking weekly deep conditions and weekly protein treatments to restore the integrity of your hair. This is where i think most women go wrong after they colour

    • http://kinkycurlycoilyme.com/ Jenell : BlakIzBeautyful

      Hmmmm im thinking maybe peroxide? You can ask them on FaceBook they are so helpful and always respond.

      • Nikole

        hunnybunny just confirmed what i was thinking. Ammonia free hair colours are made using MEA’s which are very toxic-much worse than ammonia- and the only difference is that it is odorless. I’m not brand loyal when it comes to hair colour but i stay away from anything that says ammonia free

  • http://www.facebook.com/profile.php?id=505204313 Farrah BrownStone Eccles

    I have a big problem finding this at Target in Spring Valley, Ny or at the Target in Nyack, Ny. It’s also not featured (even when I type it in the search bar) on the Target Website. I’ve looked at a couple walgreens (Stoney Point, Ny. & Suffern, Ny. ) and nothing. Where else can I look? I am usually in NYC on the weekends.

    • http://kinkycurlycoilyme.com/ Jenell : BlakIzBeautyful

      Hey love did you visit the link I shared to see which stores it is located at right now?

      • http://www.facebook.com/profile.php?id=505204313 Farrah BrownStone Eccles

        Thank you, Thank you soo so much. I completely missed that! (Where did that link come from? It popped out of nowhere)

    • Diane Harper

      I checked the list only 2 stores in NY (Central Islip and Copiaque NY)

    • Keisha A Johnson

      They don’t have it in the New York stores, I had to go to Paramus, NJ on route 4 where whole foods is..

  • hunnybunny

    Nikole they replaced it with ethanolamine. I wrote this post on fb-and
    also mentioned it to shea moisture on fb but they never commented back
    on it.

    For anyone interested in Shea moistures color system-

    I went out and purchased this-and did some research on the ingredients
    before using-although it has no ammonia- it has an ammonia substitute
    called ethanolamine which can be even worse than ammonia. Google the
    ingredients before using people… Unfortunately my box will be going
    back. Don’t want to take the chance.

    • Nikole

      I’m just seeing this, thank you. The research I’ve done has showed me
      that most of what these companies replace ammonia with is far more
      dangerous that Ammonia itself because it is toxic and often time odor
      Our bodies produce ammonia as a by product which then leaves through our waste, so the only problem with ammonia in hair colour would be the ones that have high levels of it..in my opinion

      • http://www.facebook.com/iehunter Iris Elaine Waters Hunter

        Thank you for sharing this. My hair is naturally thin & I don’t need products with any harsh ingredients in them. In the past I have had problems with dyes thinning & taking my hair out.

    • Nikole

      And i also just realised that ethanolamine is MEA…. it’s very toxic and worse the ammonia

  • http://www.facebook.com/cynthiaikaraoha Chidiebere Cynthia Ikaraoha

    Hey Jenell, in the body of the post you mentioned she used the light auburn, in the video she states Bright Auburn. Just thought you should know in case people just read your post instead of watching the video! Great post!

  • http://www.facebook.com/CyndiB26 Cynthia Battle

    I will stick to Henna. Thank you.

    • http://twitter.com/ah_gah_pay Christlove

      Me too :)

    • Natasha Fernandes

      Henna after a period of time began to dry my hair out.

    • We$hallS33

      Me too…love it and it covers all my greys

  • http://www.facebook.com/jdelifus1 Joyce Delifus


  • megan

    How can I order online…not available at a target near me & could not find on target online….plz email me back megan75460@gmail.com

  • nylon

    I was very excited about this,until I found out that it’s not available online. I live in Puerto Rico,so this is just too bad :(

  • http://www.abornewords.com/blog-pleasure.php Nicole Kim Phillips

    I absolutely love this website and in particular this post on Shea Moisture’s new Hair Coloring System. I will certainly be scoring mine from Target. Thanks

  • Li

    Hi, is there any peroxide in the product? Or how can dark hair go golden blond? Peroxid is nothing I would put into a healthy natural or relaxed hair.
    I would follow the bloggers advice, not colour. If she after having been at the promote party, decides not to colour her hair, I trust her.

  • DCK

    I used Shea Moisture hair color system and I love the color, however it DID NOT cover my grays. Help!

  • Tracey

    This is my new fave! I had been using Garnier Nutrisse’s UltraColor line, but switched to Shea Moisture’s Bright Auburn as soon as I could find it. The color is great, I’ve gotten lots of compliments, and coloring kit has not damaged or dried out my hair at all. As a bonus, the shampoo, conditioner, and sealing oil samples included in the kit are so generous that I’ve been able to use them and stretch out my regular sized SM supplies. My only complaint is that at $15 it is a bit pricey, but it’s totally worth it given how it performs and looks, plus it last longer, so I don’t have to color as often. I highly recommend this.

  • Jamie Sewell

    Why can’t you show the top of the box colors??? I actually used this and love it, however I want to show my friend, but every photo-of the product is of the front of the box, which does not give the actual hair color. Please post photos of the top of the boxes.

  • ruzzel01

    Looking more natural with these. http://www.nograyhairs.com

  • Leona Banks

    Ethanolamine, also called 2-aminoethanol or monoethanolamine (often abbreviated as ETA or MEA), is an organic chemical compound that is both a primary amine and a primary alcohol (due to a hydroxyl group). Like other amines, monoethanolamine acts as a weak base. Ethanolamine is a toxic, flammable, corrosive, colorless, viscous liquid with an odor similar to that of ammonia.
    Hmmmm~this is defintely not a good ingredient that is found in this products!!!

    • Leona Banks

      excuse the typos…

  • Unknown Muthafuken Flippen

    Does this product work well with dreads??

  • Debrina D Mitchell

    I have blonde in my hair already and I wanted try that bright auburn ..I Miss that red color….any suggestions

  • ReignBlu

    Can I use this on relaxed hair?

  • SmittyMonroe

    where can i buy this?

    • http://about.me/oldschoolmrs Mrs. OldSkool

      it says available at 400 selected Targets…I’m on my way!

  • http://about.me/oldschoolmrs Mrs. OldSkool

    I NEED PURPLE…So what colors do I mix

  • Cookie Crystal

    can i use this on my relaxed hair? i reallly want the light auburn

  • cat11

    will this work in curly white girl hair? I want to dye my hair soft black/ expresso brown again without damaging it since im growing it out and this looks awesome for that

    • cami

      Yes, it works well in white girl hair. Has a very nice color and didn’t bother their scalp at all.

  • Florie.M

    Hi girls ! I would like to know if anyone know a store that ship this product to europe ? i live in france and im desperate to get it…please help me ! :)

  • Melissa Love

    I just bought this from Target today in Jet Black. I’m German and Black with 3b/3c curly hair. I LOVE the shea moisture line and I do tons of research when doing things that could potentially damage my hair. I am letting the color process as we speak, but I have noticed there is no harsh smell or crazy burning sensations like other, cheaper box dyes. And for $14.99 you get a great deal. Everyone keeps telling me that seems like a lot (not really when it comes to how much I spend on my hair care) but you get gloves, color, and products that last you longer than 1-2 washes. I regularly use Shea Moisture products so I am GLAD I bought this.