Shea Moisture “A Better Way to Beautiful” Cosmetics

Shea Moisture “A Better Way to Beautiful” Cosmetics

Award-winning personal care brand SheaMoisture has launched a comprehensive color cosmetics collection that is now available exclusively at select Target stores. A sneak peek of “A Better Way to Beautiful” collection took place during New York Fashion Week at “Project Runway” All-Star Korto Momulu’s show, with celebrity makeup artist Jackie Gomez creating trend-setting runway looks with the cosmetics.

Much like SheaMoisture’s other product offerings, the makeup is Shea Butter-based with certified organic, natural and ethically sourced ingredients, and features a customizable palette in two sizes. The paraben-free collection includes CC cream, lip stain, lip crayon, wet/dry eye shadow, mineral blush and other offerings, with a range of highly pigmented on-trend, classic and nude shades.

I received a HUGE box of products from SheaMoisture. This picture isn’t even HALF of the items I received in the box. 
SheaMoisture A Better Way to Beautiful

SheaMoisture A Better Way to Beautiful lip crayon

The SheaMoisture “A Better Way to Beautiful” Lip Crayon Swatches. I filmed a LIP SWATCH video  and some colors look great on me while a few are not for me. Haha. The video should have us laughing together.
I’ll test out the foundations tomorrow to find my match. I’ll do it on camera like I did the CoverGirl Queen foundation.

Highlights from the SheaMoisture “A Better Way to Beautiful” Cosmetics collection include:

*   Shine On Lip Gloss – Formulated with a special blend of natural waxes and Shea Butter, this high-shine, lip-plumping lip gloss is housed in sleek, eco-friendly bamboo tubing.  Bamboo is a 100 percent renewable resource.  SRP: $10.99.
*   Wink, Wink Wet/Dry Eyeshadow – Offering a wide variety of colors, these wet/dry shadows are highly pigmented with a smooth, blendable texture .  SRP: $5.99 each.
*   A Sweet Kiss of Color Mineral Blush – Get glowing with this fantastic formula that glides on effortlessly and lasts from day to night.  Talc-free formula.  SRP: $5.99.
*   All in One Wonder CC Cream – This CC Cream with SPF 15 instantly neutralizes redness and imperfections for a naturally, flawless look, while providing moisturizing and reparative benefits to skin.  SRP: $19.99.
*   Put Your Best Face Forward Liquid Foundation – This lightweight foundation softens the appearance of fine lines and wrinkles, while providing medium to full coverage.  Long-wearing and lasts up to 8 hours. Extensive range of shades from the lightest to the darkest skin tones. SRP: $14.99.

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I’m so excited that the company that makes products that I love for my natural hair now also makes a large collection of cosmetics for women of color!

About Jenell B Stewart

Jenell Stewart MS, the founder and editor in chief of the award winning website KinkyCurlyCoilyMe.com dedicates most of her free time educating and uplifting women with natural hair by way of her extremely popular website and YouTube channel. Jenell has been featured in Essence Magazine, Black Enterprise.com, and starred on the Dr.Oz television show as a Beauty Expert. In 2012 she was named one of Essences top Instagramers and that same year KinkyCurlyCoilyMe won an award for “Favorite Website” of the Natural Hair Community.
  • Ladymax

    I’m so excited! I have been waiting for their makeup line since it was announced! I hope they have it available in my area at target.

  • GlamNaturalLife.com

    still waiting for it to be in my Target

  • http://ridad.blog.com MsReeda

    I CANNOT wait to try these cosmetics!!!! http://ridad.blog.com

  • Caitlin

    Can you list the ingredients off?

  • Shatavias Kebreau

    Hi! I’m wanting to try the sheamoisture cosmetic line. How can I order?