The new Cantu Naturals line is the new hot product on the market for many women. My instagram timeline has been full of pics from my fellow curlfriends unveiling their latest Cantu Naturals hauls. I had the privilege to chat with Cantu and ask them all the questions most of us want to know. Check out the review of the Cantu Naturals line by our beauty writer.

There are a lot of brands that target the ethnic consumer. What makes Cantu different?

Cantu is known for its high performing conditioning formulas that are always a great value. At the core of our brand is our star product – the Cantu Shea Butter Leave In Conditioning Repair Cream. This ultra-moisturizing rich cream has long been a favorite of many textured women for its ability to transform even the driest hair into soft, luxurious hair. Plus, like all of our products, it is a great value. It comes in a 16 oz jar that sells for about $7.

What does the Cantu Natural wish to bring to the Natural or Curly arena. Why?

Everyone transitioning, or already natural, knows that keeping your hair moisturized is the most difficult challenge. And many are looking for only the best ingredients in their natural hair. Unfortunately, many of the natural hair products on the market have extremely high price points. We’ll pay for great hair, but why do we have to? Cantu again delivers high performance formulas at a great value. These product have no chemicals or harsh ingredients, keep the hair ultra-moisturized and are all under $8.

Brands like Miss Jessie’s, Kinky Curly and Shea Moisture have created the Natural/Curl market and they’ve been in the market longer. What makes Natural Hair by Cantu different?

Cantu gives women high performance conditioning formulas at a great value. Why pay more for soft, moisturized hair? Our products perform just as well but cost a fraction of the price as those other brands.

What products are in this collection?

Cantu kept it simple by creating six core products – 2 for conditioning and 4 for styling. The line up includes a Deep Treatment Masque, Creamy Hair Lotion, Moisturizing Twist & Lock Gel, Coconut Milk Shine & Hold Mist, Coconut Curling Cream and Moisturizing Curl Activator Cream.

What ingredients are in the products?

These formulas are loaded with wonderfully moisturizing ingredients like shea butter, coconut oil, olive oil, jojoba oil, aloe vera, avocado, sweet almond, mango butter, and macadamia oil. There are no mineral oils, sulfates, parabens, silicones, phthalates, gluten, paraffin, propylene glycol, PABA or DEA.

How much do the products cost?

The Cantu for Natural Hair collection retails for $6-$8.

When and where will the products be available?

The products can be purchased at select Walgreens and Walmart stores. They are also available online at Walgreens.com and other online retailers. Starting in September, these items will all be available at select CVS stores.

How will you tell consumers about this line?

There are two big things we’re planning for Cantu this fall. We will be relaunching our website www.CantuBeauty.com and are planning big digital launch event with giveaways and coupons. You can visit www.CantuBeauty.com and sign up to receive an official invitation to the party. Also, we are keeping our fans up to date on Facebook with tips and tricks on how to get the best styling out of their natural hair, so be sure to like us at www.facebook.com/cantusheabutter.

Are there any other products for women with Curly hair on the horizon?

We are always working on something new and want to hear from users what they would like to see. They can visit us on facebook.com/cantusheabutter and tell us which product they wish they had. More new things are coming in 2013, so stay tuned!

Is there anything else you’d like to tell me about this line?

Yes! We’d like to thank the many naturalistas out there that have praised our brand so generously. We know that Cantu would not be the brand it is today without their willingness to share this gem with family and friends. We are thankful that we can play a small part in helping their natural beauty come through — without having to break the bank!

You might also like: